A pair of black, square-framed sunglasses sitting outdoors on a dark, rustic wooden surface with reflections of the bright sun visible on the lenses

Built by Someone Tired
of Losing Great Gear.

Purpose-built outdoor eyewear for people who expect their equipment to perform just as hard as they do.

Born from Losing
One Pair Too Many.

It started on a rough day offshore. A wave hit, a sudden movement, and another $300 pair of premium shades disappeared into the blue. It’s a story every boater, angler, and outdoorsman knows too well.

We were sick of treating our gear like fragile jewelry. We wanted optics that performed at the highest level but were built rugged enough to handle the inevitable chaos of the wild. So, we engineered WYLD.

It started on a rough day offshore. A wave hit, a sudden movement, and another $300 pair of premium shades disappeared into the blue. It’s a story every boater, angler, and outdoorsman knows too well.

We were sick of treating our gear like fragile jewelry. We wanted optics that performed at the highest level but were built rugged enough to handle the inevitable chaos of the wild. So, we engineered WYLD.

A close-up image showcasing a person holding a pair of modern, square-framed lifestyle sunglasses

Gear That Earns Its Place in Your Kit.

Gear That Earns
Its Place in Your Kit.

We create dependable outdoor eyewear that helps people spend less time replacing gear and more time enjoying the places they love.

Performance Before Fashion

Every feature must improve the experience outdoors.

Designed for
Real Conditions

Saltwater, sun, and rough terrain are part of the brief.

Honest
Quality

Premium products should justify their performance.

Built for the Community

We're inspired by outdoor people and their adventures.

Confidence in Every Adventure.

Confidence in
Every Adventure.

From the first cast to the final kilometre, your sunglasses should be the last thing you worry about. Every pair of WYLD Floaters is backed by a 30-day money-back guarantee, giving you the confidence to invest in outdoor eyewear that's built to perform.

Stop Replacing Your
Sunnies!

Stop Replacing Your Sunglasses!

G'day. I'm Blake and I started WYLD.

I'm outside every chance I get. Which means I've worn a lot of sunglasses into places they were never designed to go.

Almost every pair on the is a fashion product with an outdoors photo behind it. Fine to wear at your local cafe. Then you take them somewhere real and they slip, fog, scratch, crack, snap or sink. The whole category decided that was fine. It isn't.

So I built the fix myself. WYLD is what I wanted on my own face, sunglasses designed for the places I actually go.

Blake Thompson
Founder, WYLD

Shop WYLD Floaters

man wearing a matte black rectangular sports sunglasses with dark tinted lenses

Built by Someone Tired
of Losing Great Gear.

Built by Someone Tired
of Losing Great Gear.

Born from Losing
One Pair Too Many.

Born from Losing
One Pair Too Many.

Gear That Earns Its Place in Your Kit.